Cookie Policy
Last updated: 6 August 2026
What cookies are
Cookies are small text files placed on a device when a website is used. Similar technologies can also store or retrieve information from a device.
How Sterkr uses cookies
Sterkr uses cookies and similar technologies that are necessary to operate, secure and administer sterkr.co.uk and its sign-in area.
| Purpose | Typical examples | Duration |
|---|---|---|
| Testing whether cookies work | wordpress_test_cookie |
Session |
| Keeping an authenticated user signed in | wordpress_logged_in_* or an equivalent secure session cookie |
Session or the period selected by the user |
| Remembering administration preferences | wp-settings-* and wp-settings-time-* |
Up to one year |
| Security, load balancing and abuse prevention | Provider-specific security cookies | Session or a short security period |
Exact cookie names can change when hosting or security services are updated. Necessary cookies do not require consent because the service requested by the user cannot work securely without them.
Analytics and advertising measurement
With your consent, Sterkr uses Google Analytics 4 through Google Tag Manager to understand visits and record whether a quote request was successfully submitted. Google Ads receives that conversion event so advertising can be measured and improved. We do not send names, email addresses, phone numbers or form answers to Google.
Optional Google measurement storage is denied until you select Accept measurement cookies. You can reject it just as easily and reopen Cookie settings at any time.
| Purpose | Typical examples | Duration |
|---|---|---|
| Distinguishing website visits in Google Analytics | _ga and _ga_* |
Up to two years |
| Attributing a quote request to a Google Ads click | _gcl_* |
Up to 90 days |
| Remembering your measurement choice | Local browser storage | Until you clear it |
Managing cookies
Use the Cookie settings button on any page to change your measurement choice. You can also use your browser settings to delete or block cookies and local storage. Blocking necessary cookies may prevent the portal or other secure website functions from working.
For questions about our use of cookies, email info@sterkr.co.uk with the subject “Cookie question”.